A Vehicle Wrap is the most effective form of outdoor advertising in the market today. It is used for brand enhancement as well as to expand business visibility, especially when the vehicle is driven or parked in a highly noticeable location.
The Vehicle Wrap consists of a design developed by our staff of designers, then printed on special vinyl wrap, laminated, and finally installed or wrapped directly onto a vehicle. Wraps can be placed on cars, trucks, vans, buses, fleets, motorcycles, or just about anything you can think of.
The Vehicle Wrap generates a high awareness at low cost because it works for you 24/7, for up to five years, making the actual amortized investment manageable for most small businesses.
The methods of wrapping a vehicle vary depending on how much area the client needs to cover (i.e. full wrap, partial wrap, window graphic, lettering, and decals).
Here are some facts that you should know about Vehicle Wrap advertising (Statistics courtesy of the Outdoor Advertising Association of America):
One vehicle wrap can generate between 30,000 to 70,000 impressions daily.
Outdoor advertising delivers immediate results for advertisers.
29% of consumers say outdoor advertising caused them to visit a retail store within a week.
30% of mobile outdoor viewers base buying decisions on ads they see.
Each week, 96% of Americans travel in vehicles as either drivers or passengers.
Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media.
Americans report spending an average of 15 hours per week in cars.
Every traffic jam has the potential to become a terrific marketing opportunity.
Mobile marketing reaches nearly 85% of people in all income levels.
From Professionals to families, you can reach audiences of all ages, gender, backgrounds and income status.
If you are ready to order a Vehicle Wrap, there are five stages to getting your vehicle wrapped:
Our staff will meet with the client to understand the complexity of the project. At this stage we need to know vehicle make, model and year. Next, our customer receives a quote specifying design, type of wrap, materials, printing, and installation.
Once the customer approves a proposal, the graphic art department starts the project and prepares a detailed design. We encourage our clients to bring some ideas for our graphic design team to consider. This process can take from 1 to 5 days depending on the complexity of the design and style of the vehicle. At this stage, the client can make up to two rounds of changes.
When our customer accepts a final design, a proof is delivered electronically for signing approval.
Upon return of the signed proof, the approved design is printed on vinyl panels using a large format, solvent based printer. Once the vinyl is printed, it is left to off-gas for a few hours. Finally, the vinyl is laminated to protect the material from harsh weather and chemical damage.
Before starting the wrapping process, a vehicle must be thoroughly cleaned so that the vinyl adheres properly on vehicle. Once cleaned, installers carefully align the vinyl panels to ensure proper fit. Last, using special tools and materials, the vinyl is applied.