Located at 11850 SW 64 Street, Miami’s Christy Higman-Clements Training facility is famous for its horse-riding classes, Arabian horse expertise, and training of new talent for the show circuit. When she and her staff take horses on the road and out of horse country, they need trailers that safely convey the majestic animals in comfort as well as style. Recently, the training center’s management team contacted our experts to discuss the addition of horse trailer graphics in Miami.
Designing, Manufacturing and Installing Branding Graphics
This vehicle was not your average small horse trailer. In fact, it is a 45-foot trailer that we treated with a wrap to showcase the Christy Higman-Clements logo that incorporates a red, blue, and gold ribbon to symbolize the prizes her horses routinely win. We expanded on the design to allow these ribbon colors to cover the length of the window areas. The back features the quote, “Dream it. Live it. Ride it.” The bottom portions of the sides feature a hint of a diamond or checkered graphic. This combination underscores the elegant lines of the trailer while branding the business in style.
Appealing to Your Targeted Demographic with a Wrap
You already know that vehicle wraps are superior mobile marketing tools for any type of business. But did you also know that the most successful ones are those with designs that appeal to your unique target demographic? It is a frequent mistake first-time wrap buyers make to insist on a product that is “all things to all people.” Although a broad appeal is ideal for a product that is used by everyone, a niche company would make a mistake by trying to imitate this approach.
- Niche graphics. Select images that will appeal specifically to your targeted demographic. No matter if you sell horse-riding lessons or bottled water, the selection of the right images catches the eyes of prospective buyers who are interested in your products.
- Targeted lettering. For the hip shoe lover in search of the right set of stiletto heels, you do not need many words. One or two suffice. In contrast, the buyer of an insurance product wants to learn more about your agency before committing to doing business with you. Taglines or mottos work well.
- Branding. We recommend a combination of colors that highlight your brand. Take a page from the playbook of Christy Higman-Clements Training. The company limited its color displays to the continuation of the ribbon colors that are part of the logo. Cutting down on the visual clutter is an excellent method for branding your product effectively.
Buying Wraps or Graphics
Whether you need car, truck, van or horse trailer wraps in Miami, we can help. In addition to full and partial wraps, we also design, manufacture, and install graphics and lettering packages for all types of vehicles. Our technicians treat boats with the same ease that they employ when wrapping a plane. No matter what type of vehicle you use, remember that it would make a stunning movable billboard for your business. Contact us today to schedule a design appointment for your graphics product.