When you pull up at your customer’s home or business, what does your work truck or van say about your company? Does it identify you as a thought leader in your niche, a professional whom members of the local business community trust or as the expert contractor who offers specialized services that others in the trade simply do not provide? If your vehicle says nothing about your firm, you are missing out on a great advertising and branding opportunity. What do you need to know about contractor work vehicle graphics in Miami today?
1. Stats And Facts – Dollar for Dollar, this Marketing Approach is Affordable
The 3M Graphics Market Center has conducted a study to gauge the effectiveness of its products. As you may know, 3M is the producer of the vinyl films we use when manufacturing your vehicle’s wraps, graphics packages or lettering. The extensive study proved that it is less expensive to advertise your company with a fleet graphics package than with any other option.
Measuring the cost per 1,000 impressions, it found that the averaged annualized cost would be $0.48 for a vehicle treatment. If you were to seek out 1,000 impressions with a radio ad, you would have to spend $7.75. For a magazine ad, the cost skyrockets to $21.46. Unlike the radio ad, which is over after 30 seconds, and the magazine, which gets recycled at the end of the month, your contractor graphics remain in place between five and seven years. This fact turns the $0.48 into a truly unbeatable value.
2. Build Name Recognition with Your Targeted Demographic
Since the graphics become a part of your vehicle’s overall presentation, you control where you display them. When you are at work, you show off your company’s name and logo at the location of your customer’s home or business. When driving there, you may choose to take a route that you know exposes more members of your targeted demographic to your information. Extend this tactic even when you break for lunch or drive to the store to pick up supplies. In short, you take the advertisement to your consumers rather than hoping that the prospective customer will pick up a magazine that happens to display your ad.
3. Graphics Support Your Marketing and Branding Efforts
When interviewing consumers who were exposed to vehicles treated with graphics packages, researchers sought to gauge their reactions. It is interesting to note that the customer forms a favorable opinion of a business that uses vehicle graphics for mobile advertising. Moreover, 97 percent reported being able to recall the marketing message that a truck displayed. Clearly, graphics support your advertising and branding.
When you are ready to add contractor work vehicle graphics in Miami, contact our experts for assistance. We help you decide on the layout of a full or partial wrap, graphics package, or lettering setup. If you already have a graphics display, we can help you upgrade it seasonally or just update it to reflect new information you want prospective customers to see. Contact us today to get started on your project.