There is a world filled with image-based advertising messages, and you can stand out simply by building your advertising around custom vinyl lettering. In Miami, more and more business owners now look to the written word when seeking to attract attention and reel in foot traffic. What are your options?
The fact that the display of your company’s name and logo is a necessity on your storefront windows is not lost on you. But did you know that you could take the display a step further by connecting on a more personal level with your customer base? Expressing your brand is as simple as highlighting the values that make you a good fit for the client considering a purchase at your store. In fact, branding itself is all about relationship building through communicated values. Opt for a display of your tagline, motto, or similar statement that connects your approach to doing business with the consumer’s understanding of what a business relationship is all about.
Apply Lettering to Business Windows for a Mix of Must-know Messages Customers Value
Smart marketers know that windowpanes are excellent communication tools. Do not waste the space by leaving it blank! Instead, show off a menu of services that differentiates you from other companies in your niche. Show off the products you carry, the services you provide and the ways that doing business with you benefits the customer. The latter can be as simple as spelling out the added values that transactions with your company provide.
For example, when you are in the locksmith business, highlight your availability after hours, your expertise in dealing with high-tech security locks and your proficiency in duplicating car keys containing chips. The latter is a value-added trait that clearly sets you apart from most traditional businesses in your niche. While you are at it, also remember to display your company’s hours of operation and contact options.
Perforated vinyl window lettering allows you to see out of your rear windows while displaying your advertising and branding messages. Combined with graphics that show your logo, this form of marketing succeeds in taking the ad to the consumer where s/he works, lives or plays. Mobile marketing is a growing field, and it fair to say that remaining competitive in the Miami market soon depends on your ability to outshine the competition in this manner.
Since vehicle windows are considerably smaller than storefront and business setups, we recommend condensing your message to the one or two must-know facts that have the power to influence a consumer’s decision to visit your venue. Examples include the display of specials or the mention of services that are of heightened interest to buyers in your niche.
Contact our professionals at the Vibrant Sign Studio to learn more about the many benefits of using custom vinyl lettering in Miami. We work with you to put together an ideal advertising message that resonates with customers and helps introduce new ones to your business.