There is a time when perforated vinyl window film does not meet your needs. Although an excellent option when branding with your storefront’s glass panes or displaying seasonal window posters you want to keep up for a few months, custom window clings in Miami are the right solutions for briefer presentations. What are these products and how can you use them to your advantage?
What Makes Window Clings Different?
Also known as static cling decals, these products are non-permanent additions to your window marketing campaigns. Ideal for short-term displays, they go on easy with little more than static. Reposition them at will. Remove them when you end the promotion. Our graphic artists can imprint the material with colorful messages and displays as well as with your company’s name and logo. Opt for a transparent appearance on clear vinyl or choose a white backdrop for your message. Peel the products off the windowpanes when you no longer need them.
There are a number of occasions when this product works well and meets your advertising needs.
- Giveaway items. Instead of handing out bumper stickers, schools and companies that want to encourage customers to spread the word about them now hand out static cling products. Doing so encourages drivers with nicer cars to participate in the effort.
- Grocers. There is strawberry season, the time when the vine tomatoes ripen and of course the occasions for advertising the atemoya seasons. Promoting the fruits with cling products makes sense since their seasons are relatively short when compared to the investment in a window display product that is slated to last for up to five years.
- Retail sales. Your giant warehouse, clearance, end-of-winter or end-of-summer closeout, or weekly fresh seafood sale are somewhat short-lived events, too. Alert shoppers with banners and drive home the point with window cling products. This combination is a one-two marketing punch that works well in a broad range of industries.
- Storefront operators. Sometimes, you may just need decorative touches that underscore the message you present via window posters or displays. Static cling products provide you with the inexpensive, temporary décor that makes the message stand out.
Is it possible for static cling displays to replace signage such as vinyl lettering that shows off your company’s name and store hours? Yes, it is. That said, manufacturers design vinyl lettering for durability. It beautifies the windows and informs your customers for years to come. Static cling products do not outlast the vinyl and may start peeling or fading before the five-year mark. Also, the clear outline of the cling sticker is visible. When choosing vinyl lettering, there is no sticker since the product adheres directly to the window via an adhesive.
We recommend discussing your choice of custom window clings in Miami with our graphic artists. These professionals understand the limitations of the material, its advantages and the best practices for its use. We can help you decide on the right material and its presentation. Contact us today to get started on your project.